DJI
From Entertainment to Disaster-Management, Drones show the Way

If the creative worlds of film making and photography have to keep innovating, they need to grow with the technological advancements, just like any other industry. In fact, these creative industries are trying their best to do so. Today, technologies like robotics and drone have already captured the majority of these creative industries, especially filmmaking. Facilitated by the leading technology company DJI that creates innovative imaging solutions for filmmakers, it has become even easier for the film industry to portray larger-than-life images. Other than a number of professional ground-imaging products, DJI also has a line of powerful professional filmmaking drones. DJI is the manufacturer of Inspire 1, the first filmmaking drone that integrates an HD video transmission system, a 4K camera and a 360-degree rotating gimbal in a single platform. By now, DJI’s Inspire series has already been a part of some of the famous web series and films such as Transformers: The Last Knight, Game of Thrones, and more.

DJI’s products have been categorized as consumer, professional, enterprise, and components. In addition to the Inspire series of drones, which fall under the professional category, several consumer drones like the ones of Mavic series, Spark series, and Phantom series are also largely used in cinema. These consume drones are used in capturing videos and photographs for personal use too. DJI has also designed and manufactured dedicated drone solutions for a number of enterprises.

In an attempt to improve the functioning of businesses across enterprises like agriculture, energy, public safety, and more, DJI provides UAV-powered solutions according to each industry requirement. In addition to the dedicated drones for the enterprises, a few of its Phantom, Mavic, and Inspire series drones also cater to the need of these industries. Its component product category includes remote controllers, propulsion systems, and other accessories necessary for drones to run and fly.

To provide end-to-end drone solutions to the enterprises and enhance the user experience, DJI has developed various software solutions that work with specific compatible drones. DJI Terra provides AI-driven mapping solutions that convert real-life scenarios to digital assets. FlightHub is the one-stop software platform for managing all the drone operations, including fleet and pilot management. The company has also developed DJI Flight Simulator, a professional pilot training software that helps enterprises to embrace drone technology as an integral part of their functioning. DJI-innovated GS Pro is another software that enables the users to manage flight data using the cloud. DJI also provides several support services like repairing service to its drone users, making itself a global leader in the sector of drone technology.

"DJI is powered by passionate engineers with the continued desire to push the boundaries of technology,” says Frank Wang, the founder and CEO of DJI. Being in the industry for more than a decade, DJI aims to make businesses across various industries realize the potential of aerial technology in their operations. DJI has developed itself based on six core pillars—platform, payload, software, training, support, and integration. The fact that they have always abided by this structure is evident from the aforementioned integrated products and service platform that they have built.

In the recent incident of California’s deadliest wildlife fire, DJI-deployed drones were actively present in mapping and recording the campfire incident. It goes into the list of one of its biggest achievements that the footage captured by the drones helped demolition crews, recovery crews, city planners, scientists and researchers, and the general public, to understand the situation better. The deployment of DJI-powered drones helped the government with data management, performing damage assessment, and planning the recovery steps. Following this path to success, the company aims to keep innovating their drone solutions that cater to the growing needs of mankind and that of the next generation innovators.